“A strategic view and approach to achieve a unique expectation”
Our team of imaginative minds will generate ideas and create designs that will probe deep into your customers eyes. Its through this view that we learn and understand what is so fantastic about a brand. Top brands must project a feeling and awaken emotions with your audience, this will form a brands unique value proposition which should be delivered at all points of customer contact. Instantly recognizable brands must be created by defining yourself, your values and what makes you special when compared with your competition.
Once a brand is formed it comes alive, full of emotion and coexists in the minds of your audience and should evolve into the companys visual identity.
Halfull Agency - branding icon
Halfull Agency - branding icon
Visual identity
The visual identity of your brand be it a name, logo or slogan is an amalgamation of data connected to the company. This visualization must create associations and expectations that are produced or served by the company. High visibility and simple recognizability is paramount for the consumer when making instantaneous connections as to what it is and means thus producing reputation.

In most cases a visual identity is built with logo, symbols, colour, fonts, e.t.c which are then adapted and can be developed to represent a companys personality, character, ideas and values. Your business can do its talking through a powerful visual identity. Great care should be taken with your visual identity as it can immediately put your customers at ease with regards to your companys quality of product and services or it can affect customers perception and turn them away.
Halfull Agency - branding icon
This is one of the most important areas of graphic design. A collaborative approach is needed that will drive the team to truly think outside the box. World-class logos are born from within a company’s values and vision which in turn expresses an emotion or feeling, that will connect your audience to your enterprise with a unique ideogram that represents your corporate identity. Great care and attention to detail are always at the forefront of our design process. We have the vision needed to create a dynamic logo design or internet compatible logos, whereby they can be changed or evolve slightly over time for potential mediums and platforms. Its of crucial importance to understand where the logo will be going.
Halfull Agency - branding icon