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halfulll Agency- cyprium
THE
MEL
GROUP
FULL DIGITAL MARKETING STRATEGY
ABOUT THE CLIENT

The Group grew as government departments, primes and airlines looked to reduce their supplier bases and created a niche for an adaptable, quick acting engineering solution provider that was service driven.
We transformed by continually investing in the business and not forgetting our roots, where if we didn’t offer a service we'd have nothing.

3 DIVISIONS CONCEPT

One of the first thing we did when we stared digital marketing strategy with this client is separating group bussiness in 3 divisions, we named them and gave adequate icont to describe it.

civil aerospace
defence
industrial
halfull agency - Dispatch Centre
Transform The Mel Group Digital Marketing / change perception and view of the industries and customers.
halfull agency - job completition
Increase online brand awareness.
halfull agency - Dispatch Centre
Increase social media awareness.
halfull agency - Dispatch Centre
Creation of corporate brand identity and harmonization with existing brands.
halfull agency - Dispatch Centre
Promote two way communication with the Market.
halfull agency - job completition
Creation of Mel group digital marketing protocol/guide.
halfull agency - Dispatch Centre
Training and development of marketing Trainee.