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halfulll Agency- cyprium
ASCOT CELEBRITY CANINES
NEW BRAND
WORK IN PROGRESS
ABOUT THE CLIENT
Ascot Celebrity Canines is a Luxury, Top of the Market, Dog Clothing and Accessories Brand. Our vision is to design luxury dog products that will be in line with the fashion Industry and quality.
WEBSITE AND ONLINE SHOP CONCEPT
The aim is to create an online web shop which will take its place in the market and eventually
become leader its field in terms of market share. Maximizing profits though an online platform
that reaches global markets, celebrities and the rich.
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LOGO CREATION
CANINE
CANINE ANATHOMY
THE PERFECT FIGURE
TOP HAT
YOUR CANINE HAS GAINED AND OCCUPIES A PROMINENT POSITION IN YOUR HOUSEHOLD
WALKING CANE
A SYMBOL OF POWER AND STRENTH AND SOCIAL PRESTIGE
ASCOT
THOROUGHBRED HORSE RACING AND PUREBRED DOGS SYMBOLIZE CLASS AND PRESTIGE AS IS THE ROYAL ASCOT
CELEBRITY
OUR BELOVED CANINES HAVE BECOME CELEBRITIES IN OUR HOMES, LIVES AND BEYOND
case study
In the UK alone there are 350,000 registered millionaire households, if we add to those numbers members of family, who are also our potential customers or buyers and fall in that economic range but can’t be in official analysis calculations of wealth as they are indirect

Millionaire’s, we come up with a figure of 2.5 to 3 times the above figure which is between 850,000 and 1.2 million potential buyers.

When creating a top premium brand or luxury brand, the target group is the wealthy sector or layer of the population, in our case the 500k annual income.

Our research and analysis shows that there are a number of types of dog owners within the above population.