In the UK alone there are 350,000 registered millionaire households, if we add to those numbers members of family, who are also our potential customers or buyers and fall in that economic range but can’t be in official analysis calculations of wealth as they are indirect
Millionaire’s, we come up with a figure of 2.5 to 3 times the above figure which is between 850,000 and 1.2 million potential buyers.
When creating a top premium brand or luxury brand, the target group is the wealthy sector or layer of the
population, in our case the 500k annual income.
Our research and analysis shows that there are a number of types of dog owners within the above